Chris Radford

Hi I'm Chris Radford, The Internal Entrepreneur Helping managers to be Effective Growth Leaders by harnessing their entrepreneurial skills in a way that works in larger more established businesses.

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Chris Radford founded Differentiate to help clients create growth strategies that everyone is convinced will work.  Chris Radford works with marketing teams and business leaders in medium large businesses     Chris Radford works with global brands including Mars, PepsiCo and Scotts Miracle Gro.  He has helped them launch new products and double their sales and triple profits in 5 years.  More recently Chris has produced some great results with smaller businesses in business services and tech industries.  I am writing a book to help marketers harness the skills of the best entrepreneurs.    I also have two leisure businesses in off piste skiing and holiday accommodation. When that does not keep me busy I organise a yacht racing team called Relentless

Partner at Differentiate

2002 - Present | Richmond, Surrey

Leading projects to create growth strategies that the whole business in convinced will work and gets fired up about. Working with business leaders and marketing teams in successful businesses turnover £30m to £500m

Director at Henry's Avalanche Talk

2001 - Present | Richmond Surrey; Val d'Isere France

Helping off piste skiers understand how to manage the avalanche risks and safety issues, so they can stay safe and have more fun at the same time. We do this through Avalanche Talks both live and on line and a range of on snow training programmes

Director at SYNESIS

1996 - 2002

Founding partner, created the business and worked with clients such as Mars, Pepsi, Scotts

Consultant at Geoff Howe

1994 - 1996

Worked with Mars and Pepsi

Managing Director at Head

1992 - 1994

Returned the business to profitability, created foundations for growth

Marketing Director at Pepsi

1987 - 1992

Worked in a team that doubled UK market share, trebled profitability

Marketing Manager at United Biscuits

1979 - 1987

Launched Chocolate Hobnobs

Marketing Manager at Terrys

1983 - 1986

Worked in a team to add 50% to sales and double profitability

Owner at Purbeck Holidays

July 2001

Designed and operate a comprehensive web marketing and booking system to ensure higher occupancy rates and higher revenues for our self catering holiday house. 400m from Swanage beach, sleeps 10 in 4 bedrooms. We are developing this system so it can be used by other owners to get the same results at an affordable cost with no risk

University of Cambridge

1976 – 1979

MA

Concentration: Geography and Social Sciences

Activities: Rowing, debating

Bournemouth School

1969 – 1975

A levels

Concentration: Maths, Physics, Geography

Activities: Hiking, Camping, Sailing, Caving, Scouts

Yacht Racing, Off piste skiing